KING MOUSE RECORDS

Branding Identity

King Mouse Records

King Mouse is a grunge record label located in Phoenix, Arizona. They are particularly interested in early, emerging alternative rock bands.

 

Stationery

Concept

The concept for the King Mouse logo came from grunge brush strokes; the font size for mouse was adjusted to be smaller then the rest of the brand name, to indicate a petite sizeĀ of a mouse. The mouse was also topped off with the signature crown. A gold and black color scheme was added to emphasis rock and roll and create a strong contrast against the black. King Mouse hosts an abundance of alternative rock concerts where the imagery from their branding is taken.