Branding Identity

King Mouse Records

King Mouse is a grunge record label located in Phoenix, Arizona. They are particularly interested in early, emerging alternative rock bands.




The concept for the King Mouse logo came from grunge brush strokes; the font size for mouse was adjusted to be smaller then the rest of the brand name, to indicate a petite sizeĀ of a mouse. The mouse was also topped off with the signature crown. A gold and black color scheme was added to emphasis rock and roll and create a strong contrast against the black. King Mouse hosts an abundance of alternative rock concerts where the imagery from their branding is taken.